21. How Asalatu Groups Can Build Real Income: Four Ideas Worth Taking Seriously Every Sunday, across Lagos, Ibadan, Abeokuta, Ilorin and a hundred towns in between, asalatu groups gather. They sing, they recite, they pray for the Prophet, they collect offerings, and then everyone goes home. The next week, the same thing. It has been this way for decades, and it is one of the most durable community institutions in Yoruba Muslim life. It is also, financially, one of the most fragile. Most asalatu groups run on donations and the goodwill of a handful of officials. Rent for the venue, sound equipment, transport for guest clerics, support for bereaved members; all of it comes out of a purse that refills unpredictably. When a big expense lands, the group just passes a collection bowl, and hopes for generous contributions. Jack Lookman, in a short episode of Curated Business Ideas aimed squarely at asalatu groups and their members, proposed something different, which is, stop treating t...
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